Case Study: Devon Belles - Pioneering Sustainability with Avalon Green


Customer Requirement:
The importance of sustainable practices within the consumer goods industry is escalating, driven by the increasing awareness and demand from customers, regulators, civil society organisations, and the industry itself. This urgency is primarily due to the pressing need to combat climate change and address other significant environmental issues such as resource scarcity, energy consumption, air pollution, and water conservation. As a prominent player in this sector, Devon Belles faced intense scrutiny and pressure to enhance its sustainability efforts from customers, regulatory bodies, and NGOs.

To meet these growing demands, Devon Belles sought strategic support to elevate their sustainability initiatives. The goal was to develop a comprehensive sustainability roadmap that would transparently and effectively communicate their commitment to sustainable practices across all operational facets.

Avalon Green Solution:
Avalon Green was chosen for this pivotal project due to their extensive expertise and proven track record in sustainability consultancy. Their approach began with a thorough audit of Devon Belles' operations, focusing on key areas such as energy consumption, waste management, and supply chain efficiency.

To develop the sustainability roadmap, Avalon Green's experts collaborated closely with Devon Belles to identify and propose robust, credible metrics. This encompassed a wide range of sustainability indicators, including greenhouse gas emissions, energy efficiency, waste reduction, use of renewable resources, and social impacts.

As part of the project, Avalon Green conducted comprehensive research to understand the expectations of regulators, NGOs, and customers regarding sustainability information. These insights were instrumental in refining the sustainability metrics and developing a detailed roadmap that outlined how the information should be presented and the level of detail required. Avalon Green’s experts also facilitated stakeholder engagement sessions to test and validate these metrics, ensuring they met the needs and expectations of all relevant parties.

Simultaneously, Avalon Green’s sustainable operations experts reviewed, validated, and recommended a methodological approach for estimating the sustainability metrics included in the roadmap. This ensured the metrics were not only accurate but also aligned with industry best practices.

Customer Benefit
Devon Belles now possesses a robust and comprehensive sustainability roadmap that significantly enhances their ability to demonstrate their commitment to sustainable practices. This information is critically important for their customers, especially large corporate clients and regulatory authorities.

Importantly, the project has not only improved the visibility of Devon Belles’ already commendable sustainability credentials but also set a new standard for transparency and robust sustainability data within the industry.

Client Testimonial
"Partnering with Avalon Green was a game-changer for us. Their dedication, expertise, and passion for sustainability have been instrumental in transforming our practices. We are proud of what we have achieved together and excited about the future possibilities."

Sarah Williams, CEO, Devon Belles